Digital Branding in the Age of AI: Executive Masterclass and Awards for CMOs & Digital Leaders

Transform Your Digital Brand, Supercharged by AI

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7th - 8th September 2026 | 9am-5pm (GMT+3)

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia
Dr. JEREOME JOSEPH - cross hands

Master Trainer | Meet the Brand Guy

Dr. JEROME JOSEPH

Global Brand Thought Leader

Dr. Jerome Joseph is a global authority in branding and a trailblazer in integrating AI into brand transformation. Ranked as the No. 2 Global Brand Thought Leader in 2020 and 2022, he is celebrated for his expertise, insights, and impactful delivery that inspire individuals and organizations to elevate their brand performance.

As the author of 12 best-selling books on branding, Dr. Jerome's thought leadership spans across industries, from financial services to technology, pharma, and lifestyle. Over his illustrious 30-year career, he has partnered with more than 1,000 brands, including numerous Fortune 500 companies, across 40 countries, impacting the lives of over 1.2 million people.

Dr. Jerome brings unparalleled real-world experience to the masterclass. Having served as the CEO and board member of a publicly listed brand agency, he successfully transformed the company into an industry leader before venturing into speaking, coaching, and consulting full-time.

His accolades include the prestigious Certified Speaking Professional (CSP) designation, held by the top 12% of professional speakers globally, and the Global Speaking Fellow title, recognizing excellence in international speaking.

Known for his engaging and hands-on approach, Dr. Jerome combines strategic thinking with actionable insights, enabling participants to craft transformative branding strategies that deliver measurable outcomes. Whether you’re an executive, entrepreneur, marketer, or sales professional, his masterclass promises to equip you with the tools to thrive in today’s AI-driven world.

Branding Excellence Awards 2026

Team / Organisation Awards

  • Marketing Team of the Year: Honouring a high-performing marketing team that has demonstrated excellence in collaboration, execution, innovation, and outstanding campaign or business results.
  • Best Integrated Marketing & Branding Strategy: Recognising organisations that successfully execute powerful, multi-channel strategies delivering strong engagement, brand visibility, and clear business outcomes.
  • Excellence in Brand Transformation: Awarding organisations that have successfully repositioned, refreshed, or evolved their brand to achieve stronger market relevance, growth, and recognition.
  • Outstanding Customer Engagement Award: Celebrating organisations that deliver meaningful, sustained customer relationships through impactful engagement strategies, loyalty initiatives, and customer-centric communication.
  • Emerging Use of AI in Marketing: Recognising teams that are responsibly exploring and applying AI to enhance marketing performance, creativity, efficiency, and customer experience.

Individual Award

  • Marketing Leader of the Year: Celebrating visionary CMOs and senior marketing leaders who demonstrate outstanding strategic direction, innovation, and measurable business impact within their organisation.

Event Description

The “Digital Branding in the Age of AI” Masterclass is a transformative 2-day program designed to equip marketing, brand & sales professionals, entrepreneurs, and personal brands with the skills and tools to build a powerful digital presence leveraging AI.

This masterclass combines foundational branding principles with cutting-edge AI strategies, enabling participants to redefine their brand in today’s highly competitive digital landscape. Through the 5D Framework: Discover, Define, Develop, Deliver, Drive and attendees will be guided step-by-step in crafting a differentiated and impactful digital identity.

Participants will gain hands-on experience with 20+ advanced AI tools, including Leonardo AI, Runway, Opus Clip, Gamma, and HeyGen empowering them to elevate branding, content creation, and audience engagement.

Who Should Attend?

Chief Marketing Officers (CMOs) |Heads of Digital Marketing / Marketing Directors | Customer Experience Leaders / CXOs | Marketing Analytics and Data Science Leads | AI & Marketing Transformation Managers | Senior Marketing Strategists | Campaign Managers / Marketing Automation Leads | Digital Marketing and Innovation Teams | Marketing Automation, MarTech & CRM Specialists | Product, Innovation & Customer Experience Leaders | Business Owners, Entrepreneurs & Start-Ups looking to scale with AI | Agencies, Consultants & Freelancers providing marketing solutions | Public Sector, Government & NGO Communications Teams.

Key Learning Outcomes

Leverage 20+ Advanced AI Tools

Master a powerful ecosystem of cutting-edge AI platforms to create high-impact content, automate workflows, and scale your brand, including:
Leonardo AI, Runway, Opus Clip, Gamma, HeyGen, Perplexity AI, Lumen5, InVideo AI, Sora, ChatGPT, Kimi AI, Suno, ElevenLabs, Notion, Otter.ai, Grok, Canva, Synthesia. (Including additional emerging tools such as Agent AI, NotebookLM, Manus, Kling, Nano Banana, and more.)

Reimagine Your Brand

Gain a deep understanding of how AI is reshaping the digital branding landscape and learn how to future-proof your brand.

Strategize with Precision

Apply the proven 5D Framework — Discover, Define, Develop, Deliver, Drive to build a holistic, future-ready branding strategy tailored to your goals.

Dominate Competitor Analysis

Use AI to uncover competitor strengths and weaknesses, positioning your brand as the preferred choice in your market.

Target with Accuracy

Build data-driven audience personas using AI to ensure your messaging resonates with the right audience segments.

Supercharge Content Creation

Apply advanced prompt engineering techniques to develop engaging, personalized, and scalable content across platforms.

Master Multi-Channel Delivery

Create a consistent and compelling brand presence across social media, websites, email, and video using AI-powered tools and analytics.

Optimize Campaign Performance

Leverage AI-driven insights to enhance ROI, engagement, and long-term brand growth.

Prepare for Scalability

Develop an adaptable branding roadmap that integrates AI advancements for sustainable success.

Take Ownership of the Future

Walk away with a ready-to-implement, AI-powered branding strategy that aligns purpose, differentiation, and innovation for exceptional results.

Past Feedback

" Excellent panel of speakers! All topics were very up-to-date with current trends and the speakers had imparted valuable info and knowledge. "

Nita.

HR Director, Brunei

" The course was very informative, clear delivery and interactive. My questions were answered effectively. Thank you! "

Leng.

Non-Executive Independent Director, Kuala Lumpur

" It was great to work with CWI. Their attention to detail was impeccable. The Business Continuity & Crisis Management workshop was fluid and went very smoothly! CWI presented and managed the participants with great patience and have delivered fully on their commitments to me. "

Ta.

Group CFO, Dubai

" The masterclass I attended was one of the workshops I highly ranked and treasure most. Well-organized and experiential learning - it was second to none. "

Joseph.

Chief Commercial Officer, East Africa

I have had an unfailingly excellent experience as a CWI presenter. Their international marketing is unusually strong. Their technical grasp to deliver successfully and the ways they have polished my contribution to the benefit of the participants are impressive. "

Professor Andrew D Chambers.

United Kingdom

" The masterclass was an excellent refresher plus new updates. The case studies were good as it reiterates the points for each topic. "

June.

Executive Director, Kuala Lumpur

" The masterclass was well-presented, full of different case studies were provided, and the topics were well-illustrated. I now have a better view of the organization of different boards. Thanks and well done. "

Jor.

Chief Executive Officer, Brunei

" Attending the course has assisted deeply in my understanding of what would be expected of me, as well as the fulfillment of my role & upcoming role. "

Andrew.

Senior Managing Director, Kuala Lumpur

" This course was mind-blowing. It gave me insight regarding the whole concept of investment in culture, and how human beings are the force. It was an amazing Masterclass. "

Zaka.

Chief Risk Officer, Saudi Arabia