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Dr. JEREOME JOSEPH

Master Trainer | Meet the Brand Guy

Dr. JEROME JOSEPH

Claim to fame:

  • Dr. Jerome Joseph is a global authority in branding and a trailblazer in integrating AI into brand transformation.
  • Ranked as the No. 2 Global Brand Thought Leader in 2020 and 2022
  • He has 30 years of Experience, impacted clients in 40 Countries and best-selling author of 12 Books

About the trainer:

Dr. Jerome Joseph is a global authority in branding and a trailblazer in integrating AI into brand transformation. Ranked as the No. 2 Global Brand Thought Leader in 2020 and 2022, he is celebrated for his expertise, insights, and impactful delivery that inspire individuals and organizations to elevate their brand performance.

As the author of 12 best-selling books on branding, Dr. Jerome's thought leadership spans across industries, from financial services to technology, pharma, and lifestyle. Over his illustrious 30-year career, he has partnered with more than 1,000 brands, including numerous Fortune 500 companies, across 40 countries, impacting the lives of over 1.2 million people.

Dr. Jerome brings unparalleled real-world experience to the masterclass. Having served as the CEO and board member of a publicly listed brand agency, he successfully transformed the company into an industry leader before venturing into speaking, coaching, and consulting full-time.

His accolades include the prestigious Certified Speaking Professional (CSP) designation, held by the top 12% of professional speakers globally, and the Global Speaking Fellow title, recognizing excellence in international speaking. Dr. Jerome is also an inductee into the Asia Speaker Hall of Fame, cementing his legacy as a thought leader.

Known for his engaging and hands-on approach, Dr. Jerome combines strategic thinking with actionable insights, enabling participants to craft transformative branding strategies that deliver measurable outcomes. Whether you’re an executive, entrepreneur, marketer, or sales professional, his masterclass promises to equip you with the tools to thrive in today’s AI-driven world.

Marketing Excellence Awards 2026

Team / Organisation Awards

  • Marketing Team of the Year
    Honouring a high-performing marketing team that has demonstrated excellence in collaboration, execution, innovation, and outstanding campaign or business results.

 

  • Best Integrated Marketing Strategy
    Recognising organisations that successfully execute powerful, multi-channel strategies delivering strong engagement, brand visibility, and clear business outcomes.

 

  • Excellence in Brand Transformation
    Awarding organisations that have successfully repositioned, refreshed, or evolved their brand to achieve stronger market relevance, growth, and recognition.

 

  • Outstanding Customer Engagement Award
    Celebrating organisations that deliver meaningful, sustained customer relationships through impactful engagement strategies, loyalty initiatives, and customer-centric communication.

 

  • Emerging Use of AI in Marketing
    Recognising teams that are responsibly exploring and applying AI to enhance marketing performance, creativity, efficiency, and customer experience.

Individual Awards

  • Marketing Leader of the Year
    Celebrating visionary CMOs and senior marketing leaders who demonstrate outstanding strategic direction, innovation, and measurable business impact within their organisation.

Function Rooms

Masterclass & Workshop

TBA

Luncheon

TBA

Registration

Please register at the Corporate World Intelligence registration desk, where you will receive a lanyard upon signing in, which must be worn at all times during the masterclass. Registration is also required on Day 2 and Day 3.

Mobile Phones

As a courtesy to others in the conference room, please switch your mobile phones to silent mode during sessions.

Message

Any messages received for attendees will be announced before each break, and will be left at our Corporate World Intelligence registration desk for collection.

Access To Masterclass Documentation

All participants will receive a copy of the presentation slides/materials via email within 7 business days, upon approval.
Please note that the documentation provided is copyrighted by the speaker and Corporate World Intelligence and may not be reproduced in any form without prior written permission from either party.

Belongings

Please remember to keep your personal belongings and masterclass materials with you at all times.

Monday 7th September 2026 - Day 1

STRATEGY, LEADERSHIP & CUSTOMER INTELLIGENCE

9:00am

Session 1: Setting the Stage for Digital Marketing in the Age of AI

Introduction to Digital Marketing in the AI Era 

  • Understand the evolution from traditional marketing to digital marketing to AI-led marketing
  • Explore how customer behaviour, content consumption, and decision-making have changed
  • Examine why AI is now a core capability for modern marketing leadership

Why Digital Marketing Matters Today 

  • How AI is redefining speed, scale, personalisation, and accountability
  • The shift from intuition-led marketing to insight-led decision-making
  • Case examples of organisations leveraging AI for smarter marketing outcomes 

Leadership Discussion 

  • Key challenges CMOs and marketing teams face today
  • How AI enables faster, evidence-based decisions without sacrificing strategy

10:30am

Coffee/Tea Break

10:45am

Session 2: The CMO’s AI Landscape: Trends Shaping Marketing 2025–2027

Understanding AI’s Role in Modern Marketing 

  • What AI really means for marketers and CMOs (beyond hype)
  • Automation vs augmentation vs intelligence 

AI Trends CMOs Are Prioritising in 2025–2027

  • Personalisation at scale
  • AI-powered content and video
  • Predictive and data-driven marketing decisioning
  • Influencer, live selling, faceless channels, and AI-generated creators 

Strategic Implications for Marketing Leaders 

  • What marketers must unlearn and relearn
  • Where human judgement and leadership remain critical
  • Where AI delivers the greatest leverage

11:45am

Session 3: Designing the AI-Powered Marketing Operating 

Ecosystem

  • Structuring data for executive decision-making, not dashboards
  • How channels, platforms, data & content connect at scale
  • Using AI to move from reporting → real-time intelligence
  • Separating signal from noise in customer data

AI Across the Marketing Ecosystem 

AI’s role in: 

  1. Search (SEO & SEM) 
  2. Content and social marketing 
  3. Email, performance, and digital advertising for your team

Turning Data into Strategic Marketing Decisions 

  • Moving from reporting to real-time  customer intelligence 
  • Understanding signals vs noise 
  • Using AI to support predictive and faster marketing decisions 

Activity: Mapping AI Opportunities 

  • Identify where AI can improve insight, speed, and decision confidence

12:45pm

Networking Lunch Break

13:45pm

Session 4: Prompt Engineering as a Leadership Capability

Prompts as the new strategic marketing briefs

  • How leaders use prompts to align teams, and AI outputs without micromanaging execution.
  • Why prompts are the new marketing briefs 
  • How AI interprets context, intent, and constraints 

Common executive-level mistakes with AI

  • Vague prompts 
  • Generic outputs 
  • Lack of strategic clarity 

Core Prompt Engineering Frameworks 

  • Role–Task–Format (RTF) 
  • Task–Action–Goal (TAG) 
  • Before–After–Bridge (BAB) 
  • Perfect Prompt Essentials 

Live Demonstration 

  • Turning weak prompts into high-impact outputs for strategy, insight, and execution

14:45pm

Coffee/Tea Break

15:00pm

Session 5: AI-Driven Customer Intelligence & Market Discovery

AI for Market & Audience Research 

  • Understanding customer needs, motivations, and behaviour 
  • Translating insights into strategic marketing choices 

AI for Market & Audience Decisioning 

  • Analysing competitor positioning and messaging 
  • Identifying differentiation and opportunity gaps 

AI for Predictive Insight & Topic Discovery 

  • Discovering trends, demand signals, and emerging opportunities 

Activity: AI-Powered Discovery 

  • Use AI prompts to analyse audiences, competitors, and growth opportunities

16:15pm

Reflection, Key Learnings & Close of Day 1

Tuesday 8th September 2026 - Day 2

EXECUTION, SCALE & ENTERPRISE IMPACT

9:00am

Session 6: Defining Channels, Content & Campaign Strategy with AI

Channel Strategy & Decisioning 

  • How CMOs prioritise campaigns based on impact, risk, and ROI
  • Aligning channels with customer behaviour and business objectives 
  • Understanding platform roles within the marketing funnel 

Content Strategy in an AI-Enabled World 

  • Matching formats to platforms and outcomes 
  • Designing content for awareness, engagement, and conversion 

Campaign Thinking for CMOs and Marketing Leaders

  • Structuring campaigns for impact, efficiency, and scalability 
  • Using AI to prioritise campaigns based on effort vs return 

Activity: AI-Assisted Campaign Strategy Design

10:00am

Session 7: From Strategy to Execution: AI-Powered Campaign Delivery

Campaign Ideation with AI 

  • Generating campaign ideas aligned to insight and objectives 
  • Refining messages for different audiences and channels

Campaign Execution with AI 

Using AI for: 

  1. Social media content 
  2. Email campaigns 
  3. Content calendars 
  4. Lead magnets and landing content 

Live Demonstration 

  • Creating a simple AI-driven marketing campaign end-to-end 
  • Translating strategy into execution excellence

11:00am

Coffee/Tea Break

11:15am

Session 8: Advanced AI Tools for Marketing Execution & Dashboards

Overview of Advanced AI Marketing Tools 

  • Content, design, image, video, and presentation tools 

Executive Demonstration & Guided Exploration of AI Tools (20+ Tools) 

  • Leonardo, Runway, Opus Clip, Gamma, HeyGen, and others

Best Practices for Tool Selection 

  • Strategic selection vs tool overload 

Leadership Objective: Know what to scale, what to govern, and what NOT to invest

12:30pm

Networking Lunch Break

13:30pm

Session 9: Scaling AI: Governance, Agents & Operating Models

Understanding AI Agents  

  • Difference between tools and agents 
  • How agents support execution excellence 

Marketing Use Cases for AI Agents 

  • Research and intelligence assistants 
  • Content and campaign assistants  
  • Optimisation and reporting assistants 

From Pilots to Operating Model 

  • Scaling AI across teams and workflows 
  • Governance, ethics, structure, and human + AI leadership 
  • Maintaining brand, data, and compliance control

14:30pm

Coffee/Tea Break

14:45pm

Session 10: Executive Case Studies, ROI & the CMO AI Roadmap

How Global Leaders Are Scaling AI in Marketing

Explore executive-level case studies from Salesforce, Google, and SAP, showcasing how leading organisations use AI to drive customer intelligence, campaign performance, and enterprise-scale marketing transformation.

What You’ll Experience

  • Real-world examples of AI-powered marketing with measurable impact
  • Practical, guided exercises where leaders create AI-supported campaign ideas and marketing activities
  • Clear insight into what to automate, what to scale, and what must remain human-led

ROI & Board-Level Confidence

  • Translating AI initiatives into commercial impact
  • Board-level KPIs vs operational marketing metrics
  • Building confidence to justify AI investments at C-suite and board level

Your CMO AI Roadmap

  • Identify quick wins and scalable opportunities
  • Define a practical roadmap to lead AI-powered marketing transformation

16:00pm

Final Q&A • Award Ceremony • Certification & Close

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