Master Trainer | Meet the Brand Guy
Dr. JEROME JOSEPH
Claim to fame:
- Dr. Jerome Joseph is a global authority in branding and a trailblazer in integrating AI into brand transformation.
- Ranked as the No. 2 Global Brand Thought Leader in 2020 and 2022
- He has 30 years of Experience, impacted clients in 40 Countries and best-selling author of 12 Books
About the trainer:
Dr. Jerome Joseph is a global authority in branding and a trailblazer in integrating AI into brand transformation. Ranked as the No. 2 Global Brand Thought Leader in 2020 and 2022, he is celebrated for his expertise, insights, and impactful delivery that inspire individuals and organizations to elevate their brand performance.
As the author of 12 best-selling books on branding, Dr. Jerome's thought leadership spans across industries, from financial services to technology, pharma, and lifestyle. Over his illustrious 30-year career, he has partnered with more than 1,000 brands, including numerous Fortune 500 companies, across 40 countries, impacting the lives of over 1.2 million people.
Dr. Jerome brings unparalleled real-world experience to the masterclass. Having served as the CEO and board member of a publicly listed brand agency, he successfully transformed the company into an industry leader before venturing into speaking, coaching, and consulting full-time.
His accolades include the prestigious Certified Speaking Professional (CSP) designation, held by the top 12% of professional speakers globally, and the Global Speaking Fellow title, recognizing excellence in international speaking. Dr. Jerome is also an inductee into the Asia Speaker Hall of Fame, cementing his legacy as a thought leader.
Known for his engaging and hands-on approach, Dr. Jerome combines strategic thinking with actionable insights, enabling participants to craft transformative branding strategies that deliver measurable outcomes. Whether you’re an executive, entrepreneur, marketer, or sales professional, his masterclass promises to equip you with the tools to thrive in today’s AI-driven world.
Marketing Excellence Awards 2026
Team / Organisation Awards
- Marketing Team of the Year
Honouring a high-performing marketing team that has demonstrated excellence in collaboration, execution, innovation, and outstanding campaign or business results.
- Best Integrated Marketing Strategy
Recognising organisations that successfully execute powerful, multi-channel strategies delivering strong engagement, brand visibility, and clear business outcomes.
- Excellence in Brand Transformation
Awarding organisations that have successfully repositioned, refreshed, or evolved their brand to achieve stronger market relevance, growth, and recognition.
- Outstanding Customer Engagement Award
Celebrating organisations that deliver meaningful, sustained customer relationships through impactful engagement strategies, loyalty initiatives, and customer-centric communication.
- Emerging Use of AI in Marketing
Recognising teams that are responsibly exploring and applying AI to enhance marketing performance, creativity, efficiency, and customer experience.
Individual Awards
- Marketing Leader of the Year
Celebrating visionary CMOs and senior marketing leaders who demonstrate outstanding strategic direction, innovation, and measurable business impact within their organisation.
Function Rooms
Masterclass & Workshop
TBA
Luncheon
TBA
Registration
Please register at the Corporate World Intelligence registration desk, where you will receive a lanyard upon signing in, which must be worn at all times during the masterclass. Registration is also required on Day 2 and Day 3.
Mobile Phones
As a courtesy to others in the conference room, please switch your mobile phones to silent mode during sessions.
Message
Any messages received for attendees will be announced before each break, and will be left at our Corporate World Intelligence registration desk for collection.
Access To Masterclass Documentation
All participants will receive a copy of the presentation slides/materials via email within 7 business days, upon approval.
Please note that the documentation provided is copyrighted by the speaker and Corporate World Intelligence and may not be reproduced in any form without prior written permission from either party.
Belongings
Please remember to keep your personal belongings and masterclass materials with you at all times.
Monday 7th September 2026 - Day 1
STRATEGY, LEADERSHIP & CUSTOMER INTELLIGENCE
9:00am
Session 1: Setting the Stage for Digital Marketing in the Age of AI
Introduction to Digital Marketing in the AI EraÂ
- Understand the evolution from traditional marketing to digital marketing to AI-led marketing
- Explore how customer behaviour, content consumption, and decision-making have changed
- Examine why AI is now a core capability for modern marketing leadership
Why Digital Marketing Matters TodayÂ
- How AI is redefining speed, scale, personalisation, and accountability
- The shift from intuition-led marketing to insight-led decision-making
- Case examples of organisations leveraging AI for smarter marketing outcomesÂ
Leadership DiscussionÂ
- Key challenges CMOs and marketing teams face today
- How AI enables faster, evidence-based decisions without sacrificing strategy
10:30am
Coffee/Tea Break
10:45am
Session 2: The CMO’s AI Landscape: Trends Shaping Marketing 2025–2027
Understanding AI’s Role in Modern MarketingÂ
- What AI really means for marketers and CMOs (beyond hype)
- Automation vs augmentation vs intelligenceÂ
AI Trends CMOs Are Prioritising in 2025–2027
- Personalisation at scale
- AI-powered content and video
- Predictive and data-driven marketing decisioning
- Influencer, live selling, faceless channels, and AI-generated creatorsÂ
Strategic Implications for Marketing LeadersÂ
- What marketers must unlearn and relearn
- Where human judgement and leadership remain critical
- Where AI delivers the greatest leverage
11:45am
Session 3: Designing the AI-Powered Marketing OperatingÂ
Ecosystem
- Structuring data for executive decision-making, not dashboards
- How channels, platforms, data & content connect at scale
- Using AI to move from reporting → real-time intelligence
- Separating signal from noise in customer data
AI Across the Marketing EcosystemÂ
AI’s role in:Â
- Search (SEO & SEM)Â
- Content and social marketingÂ
- Email, performance, and digital advertising for your team
Turning Data into Strategic Marketing DecisionsÂ
- Moving from reporting to real-time customer intelligenceÂ
- Understanding signals vs noiseÂ
- Using AI to support predictive and faster marketing decisionsÂ
Activity: Mapping AI OpportunitiesÂ
- Identify where AI can improve insight, speed, and decision confidence
12:45pm
Networking Lunch Break
13:45pm
Session 4: Prompt Engineering as a Leadership Capability
Prompts as the new strategic marketing briefs
- How leaders use prompts to align teams, and AI outputs without micromanaging execution.
- Why prompts are the new marketing briefsÂ
- How AI interprets context, intent, and constraintsÂ
Common executive-level mistakes with AI
- Vague promptsÂ
- Generic outputsÂ
- Lack of strategic clarityÂ
Core Prompt Engineering FrameworksÂ
- Role–Task–Format (RTF)Â
- Task–Action–Goal (TAG)Â
- Before–After–Bridge (BAB)Â
- Perfect Prompt EssentialsÂ
Live DemonstrationÂ
- Turning weak prompts into high-impact outputs for strategy, insight, and execution
14:45pm
Coffee/Tea Break
15:00pm
Session 5: AI-Driven Customer Intelligence & Market Discovery
AI for Market & Audience ResearchÂ
- Understanding customer needs, motivations, and behaviourÂ
- Translating insights into strategic marketing choicesÂ
AI for Market & Audience DecisioningÂ
- Analysing competitor positioning and messagingÂ
- Identifying differentiation and opportunity gapsÂ
AI for Predictive Insight & Topic DiscoveryÂ
- Discovering trends, demand signals, and emerging opportunitiesÂ
Activity: AI-Powered DiscoveryÂ
- Use AI prompts to analyse audiences, competitors, and growth opportunities
16:15pm
Reflection, Key Learnings & Close of Day 1
Tuesday 8th September 2026 - Day 2
EXECUTION, SCALE & ENTERPRISE IMPACT
9:00am
Session 6: Defining Channels, Content & Campaign Strategy with AI
Channel Strategy & DecisioningÂ
- How CMOs prioritise campaigns based on impact, risk, and ROI
- Aligning channels with customer behaviour and business objectivesÂ
- Understanding platform roles within the marketing funnelÂ
Content Strategy in an AI-Enabled WorldÂ
- Matching formats to platforms and outcomesÂ
- Designing content for awareness, engagement, and conversionÂ
Campaign Thinking for CMOs and Marketing Leaders
- Structuring campaigns for impact, efficiency, and scalabilityÂ
- Using AI to prioritise campaigns based on effort vs returnÂ
Activity: AI-Assisted Campaign Strategy Design
10:00am
Session 7: From Strategy to Execution: AI-Powered Campaign Delivery
Campaign Ideation with AIÂ
- Generating campaign ideas aligned to insight and objectivesÂ
- Refining messages for different audiences and channels
Campaign Execution with AIÂ
Using AI for:Â
- Social media contentÂ
- Email campaignsÂ
- Content calendarsÂ
- Lead magnets and landing contentÂ
Live DemonstrationÂ
- Creating a simple AI-driven marketing campaign end-to-endÂ
- Translating strategy into execution excellence
11:00am
Coffee/Tea Break
11:15am
Session 8: Advanced AI Tools for Marketing Execution & Dashboards
Overview of Advanced AI Marketing ToolsÂ
- Content, design, image, video, and presentation toolsÂ
Executive Demonstration & Guided Exploration of AI Tools (20+ Tools)Â
- Leonardo, Runway, Opus Clip, Gamma, HeyGen, and others
Best Practices for Tool SelectionÂ
- Strategic selection vs tool overloadÂ
Leadership Objective: Know what to scale, what to govern, and what NOT to invest
12:30pm
Networking Lunch Break
13:30pm
Session 9: Scaling AI: Governance, Agents & Operating Models
Understanding AI Agents Â
- Difference between tools and agentsÂ
- How agents support execution excellenceÂ
Marketing Use Cases for AI AgentsÂ
- Research and intelligence assistantsÂ
- Content and campaign assistants Â
- Optimisation and reporting assistantsÂ
From Pilots to Operating ModelÂ
- Scaling AI across teams and workflowsÂ
- Governance, ethics, structure, and human + AI leadershipÂ
- Maintaining brand, data, and compliance control
14:30pm
Coffee/Tea Break
14:45pm
Session 10: Executive Case Studies, ROI & the CMO AI Roadmap
How Global Leaders Are Scaling AI in Marketing
Explore executive-level case studies from Salesforce, Google, and SAP, showcasing how leading organisations use AI to drive customer intelligence, campaign performance, and enterprise-scale marketing transformation.
What You’ll Experience
- Real-world examples of AI-powered marketing with measurable impact
- Practical, guided exercises where leaders create AI-supported campaign ideas and marketing activities
- Clear insight into what to automate, what to scale, and what must remain human-led
ROI & Board-Level Confidence
- Translating AI initiatives into commercial impact
- Board-level KPIs vs operational marketing metrics
- Building confidence to justify AI investments at C-suite and board level
Your CMO AI Roadmap
- Identify quick wins and scalable opportunities
- Define a practical roadmap to lead AI-powered marketing transformation
16:00pm
Final Q&A • Award Ceremony • Certification & Close
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