Function Rooms

Conference & Workshop

Podium 2, Level 7

Luncheon

Clover Restaurant, Level 1

Registration

Please register at the Corporate World Intelligence registration desk, where you will receive a lanyard upon signing in, which must be worn at all times during the conference. Registration is also required on Day 2 & Day 3.

Mobile Phones

As a courtesy to others in the conference room, please switch your mobile phones to silent mode during sessions.

Message

Any messages received for attendees will be announced before each break, and will be left at our Corporate World Intelligence registration desk for collection.

Access To Conference Documentation

All participants will receive a copy of the presentation slides/materials via email within 7 business days, upon approval. Please note that the documentation provided is copyrighted by the speakers and Corporate World Intelligence, and may not be reproduced in any form without prior written permission from either parties.

Belongings

Please remember to keep your personal belongings and conference materials with you at all times.

Tuesday 7th July 2026 - Day 1

8:00am

Registration and Morning Refreshments

8:45am

CWI Opening Remarks

9:00am

AI-Powered Storytelling: Strengthening Brand Value Through Human-Centric Creativity

As artificial intelligence redefines the architecture of marketing, content creation, and consumer data, the ultimate competitive advantage no longer lies in technology, but in what technology cannot replicate: authentic human connection. In this high-energy opening keynote, Mimi Nicklin explores the critical intersection of empathy, listening, and technological evolution. Moving beyond digital trends, she shares evidence-based insights to help CMOs and brand strategists leverage human-centric values to protect brand equity, elevate performance, and secure customer engagement in a shifting corporate landscape.

Key Takeaways:

The Empathy Algorithm in the AI Age: Shifting empathy from a "soft skill" to a rigorous commercial strategy. Discover how balancing automated data with emotional intelligence directly drives team performance, customer retention, and unshakeable brand loyalty.
Humanizing the Narrative: Practical frameworks to design brand stories that cut through digital noise, heal consumer disconnection, and restore institutional trust, framing authentic engagement as a metric for sustainable revenue growth.
Listening-Led Leadership & Market Velocity: Utilizing structured listening to balance the rapid velocity of shifting market trends with internal team performance. Learn to deploy innovation to amplify, rather than replace, real-world connection and organizational health.

Mimi Nicklin,
Founder of Empathy Everywhere

9:40am

The Future of Modern Marketing Navigates AI Trust and Global Competition

AI accelerates execution but strategy depends on audience and market focus
Brands must choose where to compete, localise, and prioritise beyond speed
Marketing winners balance technology, scale, and creativity with human judgment and culture

Shubhranshu Singh,
Global Board Member of the Effie LIONS Foundation

10:20am

Balancing Brand Equity and Commercial Performance in a Volatile Market

In today’s volatile B2B environment, marketers can no longer afford to choose between long-term brand equity and short-term pipeline delivery. Growth marketing is the bridge — connecting awareness and understanding with measurable commercial outcomes to create robust, resilient, revenue driving engines. Participants will learn:

How to build reputation, demand, and loyalty via one integrated marketing system.
How to leverage AI to evoke epiphanies that inspire real shifts in buyer behaviour.
How to hire and coach activist marketers who drive change, fuel innovation, and scale companies.

Maneesh Sah,
Chief Marketing Officer, Learning Simplified

11:00am

Networking & Coffee Break | Mimi Nicklin Book Signing Session

11:20am

Who Runs Marketing Now: CMOs vs AI-Driven Decision Systems

Redesign marketing organizations for true human and AI collaboration to stay competitive
Position AI as a strategic growth engine enabling faster venture creation and portfolio expansion
Act within the next 12 months to establish structural advantage before competitors lock in their advantage

Jamie Skella,
Former Chief Customer Officer OSQO

12:00pm

When Personalization Becomes Surveillance: The New ROI Reality

From mass marketing to precision growth, how AI personalization directly drives conversion, basket size and customer lifetime value.
Customer insights as a revenue engine, not just analytics dashboards.
Beyond the AI hype, what measurable ROI from hyper-personalization actually looks like in business performance.
Relevance at scale, why personalization is becoming the next true competitive advantage.
The fine line between personalization and perceived surveillance in 2026.

Low Ngai Yuen,
Managing Director, AEON360

12:40pm

Lunch Break & Networking Session

13:40pm

Panel Discussion: The Trust Deficit - Building Brand Credibility When Audiences See Through the Algorithm

As AI continues to reshape marketing, personalisation, and customer engagement, consumers are becoming increasingly aware of how brands use data, automation, and algorithms to influence behaviour. While technology enables brands to reach audiences more precisely than ever before, it also raises growing concerns around authenticity, transparency, and trust.

This panel brings together senior marketing and brand leaders to explore how organisations can maintain genuine human connection, emotional credibility, and long-term customer trust in an increasingly AI-driven digital landscape.

Key Discussion Points:

Are consumers losing trust in overly personalised and algorithm-driven marketing?
Balancing AI automation with authentic human connection and storytelling
The role of transparency and ethical AI in building brand credibility
How brands can strengthen customer trust in an era of synthetic and AI-generated content
Redefining customer engagement and loyalty in the age of intelligent marketing

Moderator:

Shazurawati Abd Karim,
Chief Customer Experience Officer, Telekom Malaysia (TM)

Panelists:

Richard Jacobson,
Chief Marketing & Communications Officer ASEAN, IBM

Shubhranshu Singh,
Global Board Member, Effie LIONS Foundation

Lolitta Suffian,
SVP Customer Experience, Bank Simpanan Nasional (BSN) Malaysia

Syed Mohammed Idid,
General Manager, Strategic Communications & Stakeholder Engagement, West Coast Expressway (WCE)

14:40pm

Designing Loyalty-Centric Customer Journeys Across Omnichannel Touchpoints

The Seamless Splurge: Explore the "Invisible Thread" strategy - integrating high touch boutique experiences at TRX or ION Orchard with frictionless digital engagement to ensure the luxury brand story remains consistent
The "Phygital" Concierge: Learn how to bridge the gap between high-traffic digital storefronts and in-store, ensuring that "VIP treatment" is a standard, not a channel/platform dependent perk.
From Transactions to Traditions: Discover how to evolve the traditional purchase funnel into a "Loyalty Loop" by leveraging hyper-localized consumer data from the MY/SG markets to create personalized rituals that resonate with the modern luxury shopper.

Cecilia Wong,
Chief Digital & Marketing Officer Malaysia Singapore, L’Oréal

15:20pm

Networking & Coffee Break

15:35pm

10X Growth Through Social First Marketing

Use social platforms to actively build and protect brand trust through transparency, real-time dialogue, and visible accountability rather than one-way broadcasting.
Leverage heritage, proof points, and creator partnerships to reinforce credibility, ensuring authenticity scales without diluting brand integrity across markets.
Embed trust metrics into growth strategy by aligning content governance, community engagement, and data transparency with long-term brand equity and enterprise value.

Aseem Puri,
Digital Chief Executive Officer, Unilever International

16:15pm

From Brand Awareness to Revenue Influence: Modern Marketing in Complex Buying Environments

The modern B2B marketing mandate extends far beyond brand awareness. CMOs must connect brand investments directly to pipeline acceleration, deal velocity, and revenue influence to earn long‑term organizational credibility.
Data, intent signals, and buying‑group intelligence now enable marketers to orchestrate experiences across the full customer journey—moving from broad campaigns to precise, account‑level impact.
Successful B2B leaders build unified revenue engines by aligning marketing, sales, and customer success around shared metrics, shared insights, and a shared commitment to measurable business outcomes.

Richard Jacobson,
Chief Marketing & Communications Officer ASEAN, IBM

16:55pm

Closing Remarks & End of Day 1

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Wednesday 8th July 2026 - Day 2

8:00am

Registration and Morning Refreshments

8:45am

CWI Opening Remarks & Keynote Address

9:00am

MAINSTAGE #1
Overconnected: Rediscovering a World Beyond the Screen

How constant digital overconnection is reshaping human behaviour, weakening attention, trust, and our ability to think long-term, impacting both brand credibility and sustainability leadership
Why disconnection from physical presence, community, and the natural world is quietly undermining authentic engagement, environmental awareness, and meaningful action
How leaders can intentionally redesign their relationship with technology to create healthier cultures, human-first connection, and lasting impact beyond digital noise

Alexander Bell,
Attention Intelligence Expert

9:50am

MAINSTAGE #2
From The Value of Our Values - The New Economics of Sustainability

This briefing for CMOs, and marketing, CSOs and ESG professionals deep dives into identifying missed opportunities and correcting the blind spots many companies have around sustainable growth and transformation.

Why numbers matter : and how what we measure defines our success (or failure).
The future of “GDP” (which is long overdue for an upgrade) - from P-HDI and beyond.
How to balance the demand for profits in the present, with the requirements of stewardship for future sustainability (and why this does not have to be a binary choice).
Type 1 vs Type 2 growth - and what we can do to cultivate and incentivise rich and rewarding economies and ecologies for the future.

Bronwyn Williams,
Futurist, Economist and Business Trends Analyst

10:40am

Networking & Coffee Break

10:55am

MAINSTAGE #3
Re-defining Resilience – from Survival to Sustainable Success

Learn how to build a resilient mindset from record-breaking expeditions and ultra-endurance challenges.
Why wellbeing, trust and collaboration are essential for sustainable resilience and long-term performance.
How to thrive and lead through setbacks, uncertainty and pressure.
Why change and uncertainty are opportunities for innovation and greater positive impact.

Alex Staniforth,
Record-breaking Adventurer, International Keynote Speaker, Performance Coach and Founder of Mind Over Mountains

11:45am

Visionary ESG Champions Awards Ceremony | Lunch Break & Networking Session

13:15pm

Calm in the Chaos: Timeless Lessons in a Stormy World

Anchoring brand strategy around a clear "WHY" in volatile times
The myth of rational decision making - winning hearts AND minds
"Easy beats Better". Designing brands for habit not just choice
Consistency vs Adaptation - lessons learnt from regional markets (Asia, Middle East)

Pankaj Batra,
Brand Strategist & Executive Mentor

13:55pm

Designing AI-Native Marketing & Communication Ecosystems for Scalable Growth

For decades, marketing organizations expanded capabilities by adding more people, teams, agencies, and specialization layers. AI fundamentally breaks this operating logic because capability can now scale without proportional human expansion.
Most organizations are currently placing AI on top of legacy human-centered operating structures instead of redesigning workflows, governance, information flow, and coordination models for AI-native operations.
AI-native marketing transformation is not about replacing humans. It is about redesigning the operating system so human capabilities evolve upward while AI augments execution, coordination, intelligence, and scalability.

Zoltan Hidvegi,
AVP Global Corporate Communications - Head of Digital Communications, Indorama Ventures PCL

14:35pm

Panel Discussion: Why Most Marketing Growth Models Are Breaking and What Comes Next

Marketing success today requires more than impactful campaigns, it demands a connected strategy across brand, data, digital engagement and customer experience. In this dynamic discussion, leading marketers will share practical insights on optimising customer journeys, strengthening loyalty and aligning marketing investments with measurable business growth.

Key Discussion Points:

Balancing brand building and performance marketing to drive both long-term equity and short-term revenue
Turning data, AI and customer insights into meaningful personalisation and marketing impact
Designing seamless omnichannel customer experiences across digital and physical touchpoints
Strengthening customer loyalty and retention to maximise lifetime value
Integrating CRM, digital marketing and customer journey strategies to deliver measurable growth and operational efficiency

Moderator:

Low Ngai Yuen,
Managing Director, AEON360

Panelists:

Samantha Wong,
General Manager, Marketing, DHL Supply Chain Malaysia

Jamie Skella,
Former Chief Customer Officer, OSQO

15:15pm

The Future of Marketing Leadership: Preserving Human Connection in the Age of AI

As AI rapidly transforms marketing, what do you believe will define the most successful marketing leaders over the next five years?
As AI becomes increasingly accessible and adopted across industries, where do you believe the next sustainable competitive advantage in marketing will come from?
What leadership capabilities will become increasingly important in a future where AI can perform many traditional marketing functions?

Chanratanak Rong,
Assistant Director Group Head of Marketing Communications, Sunway Healthcare Group

15:55pm

Networking & Coffee Break

16:15pm

Data to Decisions: Turning Innovation Into Measurable Commercial Outcomes

From AI Innovation to Decision Intelligence
Trust is the Innovation That Scales
Human-Centered Innovation Drives Commercial Impact

Roche Vandenberghe,
Chief Marketing Officer, Globe Telecom

16:55pm

The Machine Decides Before the Human Arrives

Your brand is being searched, summarised, and recommended by AI — before the customer ever clicks. Here’s how to win when discovery happens inside the machine.

Session synopsis:
For two decades, marketing optimized for the click. That logic is now being broken. When customers ask ChatGPT, Perplexity, or Gemini which brand they should trust, there is often no homepage, no search results page, and no traditional funnel — just an answer. As AI becomes a new layer of recommendation, brands that are absent from the answer risk losing visibility, consideration, and choice before the customer journey even begins. This session shows how discovery is shifting from ranking to recommendation, why citation and corroboration are becoming the new signals of brand visibility, and what leaders must do to remain present when AI starts shaping preference before a visit ever occurs.

Key points:

Why traffic is becoming a vanity metric — and why AI visibility, citation, and answer ownership are becoming the new measures of discovery.
How machines read brands differently from humans — and why your strongest content may still be invisible in the moments that shape choice.
The counter-intuitive AEO playbook — why authority, consistency, and corroboration beat the tactics most vendors are selling, and why regulated brands may be better positioned than they think.

Ariff Kamal,
Global Head of SEO, Standard Chartered Bank

17:35pm

Closing Remarks & End of Day 2

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Thursday 9th July 2026 - Day 3

From Brand Insight to Business Impact
Building Brand-Led Systems for Growth

Brand is no longer a communications function, it is a growth strategy.

In this session, Dr Jerome Joseph takes leaders beyond traditional marketing thinking and into a brand-led growth mindset — where strategy, culture, customer experience, and performance are aligned through a clear and deliberate brand system.

Participants will be introduced to proven brand frameworks that show how successful organisations use brands to create focus, differentiation, and sustainable growth; not just awareness or campaigns.

This is not about “doing more marketing.”
It’s about building a brand that drives decisions, behaviours, and results across the organisation.

What the Session Covers

Brand as a Growth Engine
How strong brands create clarity, confidence, and commercial leverage in 2026 and beyond
From Brand Insight to Brand Impact
Using brand intelligence — not just data — to guide strategic decisions and leadership priorities
Balancing Brand and Performance
How high-performing organisations integrate long-term brand equity with short-term revenue outcomes
Brand-Driven Customer Experience
Applying practical brand frameworks to create consistent, meaningful experiences across channels and touchpoints
Your Brand Frameworks in Action
A step-by-step view of how leaders can apply brand thinking to accelerate growth, alignment, and trust

8:00am

Registration & Morning Refreshments

8:45am

CWI Opening Remarks

9:00am

Brand as a Growth Engine: Modern Marketing Foundations That Drive Business Impact

Why brand is no longer just a communications function
How brand-led organisations create clarity, differentiation, and growth
The shift from campaigns to building brand-led systems across the organisation

10:30am

Networking and Coffee Break

10:50am

From Brand Insight to Strategic Action: Leveraging Data & Customer Intelligence

Moving beyond raw data to meaningful brand intelligence
Identifying high-value customer behaviours and motivations
Using insights to guide strategic brand and business decisions

12:30pm

Lunch Break

13:30pm

Applying Brand Frameworks to Drive Strategic Growth and Performance

Translating brand insight into practical strategic frameworks
Aligning brand strategy with overall business objectives
Integrating long-term brand equity with short-term performance marketing
Designing strategies that deliver both brand impact and measurable business outcomes

15:00pm

Networking and Coffee Break

15:30pm

Brand-Driven Customer Experience in a Multi-Channel World

Delivering consistent brand experiences across digital and physical touchpoints
Reducing friction and strengthening brand trust through customer journeys
Practical frameworks to improve loyalty and customer lifetime value

17:00pm

Closing Remarks & End of Day 3

Help us by submitting feedback For Day 3

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Alexander Bell

Attention Intelligence Expert

Bronwyn Williams

Futurist, Economist and Business Trends Analyst

Alex Staniforth

Record-breaking Adventurer, International Keynote Speaker, Performance Coach and Founder of Mind Over Mountains

Opening Keynote Speaker

Mimi Nicklin

Founder of Empathy Everywhere

Mimi Nicklin is a multi-award-winning global marketing strategist, the Founder of the Empathy Everywhere learning platform, and the internationally bestselling author of Empathy At Work. Recognized as the world’s #1 Emotional Intelligence Keynote Speaker in 2026, she has spent over 19 years driving creative and strategic growth for major global brands across the UK, Europe, Asia, and the Middle East.

As the globe's leading Empathy Advocate, Mimi specializes in bridging the gap between workplace culture and brand performance by introducing data-driven, listening-led leadership frameworks. A charismatic and high-energy mainstage speaker, she is a frequent media commentator for international platforms, dedicated to helping leaders navigate organizational health and human connection in the digital and AI landscape.

Mimi Nicklin has reached more than 5 million people with her mission to reconnect our workplaces and our world through empathy.

She's built an organic following of over 60,000 people, and is currently ranked the #1 Workplace Wellbeing Leader in Malaysia and the #12 Female Influencer on LinkedIn in the country. She is the world's leading Empathy Advocate, a full-time Keynote Speaker, and the internationally bestselling author of three books.

She has shared stages with icons like Bill Gates, Steve Wozniak, and Steven Bartlett, and appeared live on the BBC to 85 million viewers as the preeminent global voice in Listening-Led Leadership. Addressing the world’s $9 trillion empathy gap. As one client said: 'Mimi is entirely in a league of her own.'

In this high-energy opening keynote, Mimi Nicklin explores the critical intersection of empathy, listening, and technological evolution. Moving beyond digital trends, she shares evidence-based insights to help CMOs and brand strategists leverage human-centric values to protect brand equity, elevate performance, and secure customer engagement in a shifting corporate landscape.

Exclusive Book Signing Session

Shubhranshu Singh

Global Board Member of the Effie LIONS Foundation

Low Ngai Yuen

Managing Director, AEON360

Maneesh Sah

Chief Marketing Officer, Learning Simplified

Aseem Puri

Digital Chief Executive Officer, Unilever International

Pankaj Batra

Brand Strategist & Executive Mentor

Jamie Skella

Former Chief Customer Officer OSQO

Roche Vandenberghe

Chief Marketing Officer, Globe Telecom

Cecilia Wong

Chief Digital & Marketing Officer Malaysia Singapore, L’Oréal

Ariff Kamal

Global Head of SEO , Standard Chartered Bank

Zoltan Hidvegi

AVP Global Corporate Communications - Head of Digital Communications, Indorama Ventures PCL

Chanratanak Rong

Assistant Director Group Head of Marketing Communications, Sunway Healthcare Group

Richard Jacobson

Chief Marketing & Communications Officer ASEAN, IBM

Samantha Wong

General Manager, Marketing, DHL Supply Chain Malaysia

Lolitta Suffian

SVP Customer Experience, Bank Simpanan Nasional (BSN) Malaysia

Syed Mohammed Idid

General Manager, Strategic Communications & Stakeholder Engagement at West Coast Expressway (WCE)

Shazurawati Abd Karim

Chief Customer Experience Officer, Telekom Malaysia (TM)

Master Trainer | Meet the Brand Guy

Dr. JEROME JOSEPH

About the trainer:

Dr. Jerome Joseph is a global authority in branding and a trailblazer in integrating AI into brand transformation. Ranked as the No. 2 Global Brand Thought Leader in 2020 and 2022, he is celebrated for his expertise, insights, and impactful delivery that inspire individuals and organizations to elevate their brand performance.

As the author of 12 best-selling books on branding, Dr. Jerome's thought leadership spans across industries, from financial services to technology, pharma, and lifestyle. Over his illustrious 30-year career, he has partnered with more than 1,000 brands, including numerous Fortune 500 companies, across 40 countries, impacting the lives of over 1.2 million people.

Dr. Jerome brings unparalleled real-world experience to the masterclass. Having served as the CEO and board member of a publicly listed brand agency, he successfully transformed the company into an industry leader before venturing into speaking, coaching, and consulting full-time.

Dr Jerome’s Joseph’s Best-Selling Books

His accolades include the prestigious Certified Speaking Professional (CSP) designation, held by the top 12% of professional speakers globally, and the Global Speaking Fellow title, recognizing excellence in international speaking. Dr. Jerome is also an inductee into the Asia Speaker Hall of Fame, cementing his legacy as a thought leader.

Known for his engaging and hands-on approach, Dr. Jerome combines strategic thinking with actionable insights, enabling participants to craft transformative branding strategies that deliver measurable outcomes. Whether you’re an executive, entrepreneur, marketer, or sales professional, his session promises to equip you with the tools to thrive in today’s AI-driven world.

Supporting Partner

Public Relations PRactitioners Society of Malaysia

The Public Relations PRactitioners Society of Malaysia (PRactitioners) is a professional body dedicated to advancing the communications and public relations profession in Malaysia. Through advocacy, professional development, industry collaboration, and the promotion of ethical standards, PRactitioners serves as a platform for knowledge sharing, networking, and elevating the role of strategic communications across both the public and private sectors.

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